Problem

Cello’s sales team spent excessive time handling distributor queries via informal channels, making tracking inefficient. The claims resolution process was slow due to multi-team involvement, leading to miscommunication and delays. They needed an automated, structured system to streamline operations and improve efficiency.

Solution

Neuraleap developed a secure AI-powered WhatsApp chatbot integrated with Cello’s database. The system automated claims tracking, order placements, and distributor account support, providing centralized claim management with multi-level access control for the accounts team. This eliminated redundant communication and sped up the claims process.

Outcome

Within three months, 80% of claims were logged directly, cutting resolution time by 50%. Over 1,000+ work hours were saved for sales and accounts teams. 85% of distributors adopted the new system, compared to just 25% previously, leading to a more efficient, transparent workflow.

• 80% of claims were directly logged into the system.
• 50% reduction in claim resolution time.
• 1,000+ work hours saved for sales and accounts teams.
• 85% distributor adoption within 3 months (up from 25%)